Ultra-cool artwork created by Mexican designer El Moreno (@pinchemoreno) for use as a social media illustrated campaign for the new Samsung Ultra High Definition TV range, through the art agency Cheil México.
The brief was to illustrate the super high-resolution capabilities of the new Samsung screen which enable you to see what really is happening on the football pitch through fantastical pieces of action, leading to some very cool digital paintings.
El Moreno is an art enthusiast & beer director from Cancún, Mexico. You can see more of his work on his website pinchemoreno.com.
Additional Credits: José Ruíz
Project link: Behance
