This might be one of those presents you get when you throw away whats inside the box and just play with the box. Hours of entertainment. Such is the quality of the design of the packaging for Puma Powercat 1 football boots (just kidding, the boats are de-lish too), designed by those ultra-creative minds at Pro-Direct Soccer.
The campaign was titled ‘Dia del Futbol’ (Day of Football). PowerCat 1 is a nod towards the boots visual inspiration, taken from the Mexican ‘Day of the Dead’ holiday.
To see more on the Puma Powercat 1 visit the Pro-Direct Soccer website.