The new collection is the first to feature Inter’s new logo
Following the launch of Inter’s new crest, FC Internazionale Milano and Nike have released the new ‘I M Collection‘, which includes a special 4th jersey, the first to feature the new visual identity of the club. The I M collection features interweaving of geometric shapes and a colour palette that includes yellow, white, black and blue.
The collection consists of a new 4th kit, a tracksuit and a short-sleeved tee. To celebrate the launch, Nike invited graphic designers Dee Mo and Moab Villain, two of the most followed artists in the Milanese creative-cultural scene and true masters of reinvention, to produce original artwork inspired by the history and design of the shirt.
As the two artists say: “Neither of us was born in Milan, yet we represent, each in our own way, the current creative ferment of this city. The four-handed realization of this project has triggered an unprecedented, intergenerational conversation, in which we verified the existence of many visual references in common, revisiting and reinventing some of the cornerstones of the history of Milanese design.”
The work created by the creative duo, for the first time together in an artistic project, is based on a series of individual thematic posters that come together in a polyptych that captures the essence of values of Inter and the city of Milan, in which the celebrations of the players of the first teams are intertwined with the architecture of the city and the geometries of the new logo.
The I M collection will be available starting from 7 April on nike.com and online at store.inter.it.
