A clever print campaign for Italian pay TV station Mediaset Premium. Instead of going to the stadium to watch the game, bring the stadium to your apartment (I’m sure the Ultra’s will agree – “no al calcio moderno”). Some nice Photoshop work in converting the roofs to three Italian stadiums (Milano; Torino, Napoli).
Created by Antonio Campolo (Art director) and Luigi Fattore (Copywriter) of Havas WW, Milano.